June 25, 2025

They’re good for optimizing smaller sites, but if you’re working on a larger website, you might need to upgrade to unlock the tool’s full feature set. The TinySEO Speed Image Optimizer offers one-click image optimization for Shopify stores. It offers automated image backups, image compression, and alt text to ensure that product imagery doesn’t hinder search performance.

seo tools

It’s designed for large companies that manage websites with thousands of pages that need AI features to sort through massive amounts of data efficiently. It costs an extra $30 for 10 additional SEO-boosted articles. You can also take advantage of the ContentShake 7-day free trial before committing to a paid plan. If search engines literally can’t find you, none of the rest of your work matters.

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seo tools

Backlinks are an influential ranking factor for search engines. But you don’t just need more of them, you need more high-quality backlinks. SEO PowerSuite’s Free Backlink Checker helps you keep track of the backlinks on your site. With everything in one place, it’s also easier to spot patterns and draw connections. Like how ranking improvements might correlate with new backlinks.

Backlink Summary

seo tools

Google Search Console helps you monitor your site’s performance in Google Search, including keyword rankings, indexing status, and crawl errors. Google Keyword Planner (part of Google Ads) provides keyword volume and competition data. Google Trends allows you to explore search interest over time.

seo tools

Price: Free 30-day trial, $99/ mo for Standard, $149/ mo for Medium, $249/ mo for Large, $599/ mo for Premium

The pricing provided to us was an initial $99 startup fee and $14.99 for each subsequent month. Keyword clusters help you target multiple longtail keywords in a single post or a linked group of posts. Google sees your exhaustive coverage as topical authority on the subject and bumps you to the top of the SERPs for those related keywords. With a free account, you can input a search query, location, language, and title, and it will generate an SEO outline that you can customize. It’s really helpful if you regularly write content briefs for others to complete.

Dozie Anyaegbunam is the Senior Editor of The CMO Club, a digital media publication that helps SaaS marketing leaders win at work. He has several years of core brand marketing experience across various verticals, from edu-tech, to food and beverages, to SaaS. He’s also led marketing teams at B2B SaaS startups, global multinationals, and the public sector.

seo tools

GrowthBar is one of the easiest-to-use SEO tools on the market. They enable users to see millions of keyword results, your competition’s backlinks, and Google Ads data. SurferSEO provides a one-stop shop data experience for SEOs, making keyword research, website analysis, and competitor analysis easier and faster than ever. It also integrates with various software to provide deep insights into a website’s performance. Free SEO tools like these simplify the process of determining the best keywords for SEO Anomaly your website.

seo tools

Particularly in link building, it can pass on the big picture of your website, so you can perform the right adjustments. Finding people to pitch your website to can also take up a lot of your time. But BuzzSumo is one of the best SEO tools for beginners to look for backlink opportunities. Despite the higher cost, these tools often provide better insights, information, and data to help power your marketing campaigns.